Banksy's 2004 Placard Rat collection bears message "Because I'm Worthless". Inspired by George Marshall's book, the rat symbolizes protest against capitalism. Red & pink editions are signed, with one unsigned red edition. This ironic twist on L'Oréal's famous slogan questions consumerist system.
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Part of Banksy’s Placard Rat series, Because I’m Worthless demonstrates the artist’s interest in juxtaposing animals with themes of capitalism. It is one of three screen prints featuring rats holding up placards with different messages, originally released in 2004 - the other two are Get Out While You Can and Welcome To Hell. All were released in similar edition sizes. The whole series contains 75 signed screen prints and 175 unsigned prints each with red and pink colour ways.
The inspiration behind the Placard Rat series comes from the book Get Out While You Can – Escape the Rat Race by George Marshall, a book explaining how to find a way out of ‘salary slavery’. Banksy has reproduced variations of each of the Placard Rat prints as graffiti art in the streets of London.
Because I’m Worthless shows a rat painted in Banksy’s iconic black and white stencilled style. The rat is standing up on two feet, like a human, and is holding up a placard reading ‘Because I’m Worthless’ in bright red or pink writing. The only splash of colour in the composition is a pun of the L’Oreal tagline ‘Because I’m Worth It’.
The rat, wearing a necklace bearing a peace sign, is seemingly engaged in a form of social protest. The rat is metaphorical – a symbol of the everyman caught up in the rat race that Marshall describes in his book, considered worthless in the eyes of those he works for. Presented like a protester, the rat stands for the victims of the workplace, suffering from injustice and oppression.
Banksy’s appreciation for rats is often attributed to French stencil artist Blek le Rat, also known as Xavier Prou, who is considered to be the father of stencil graffiti and is famous for introducing urban art to France in the '80s. Blek le Rat’s spray-painted stencils of rats first appeared in Paris on the banks of the Seine, about 20 years before Banksy appeared on the scene.
See our guide to Banksy's rats here.