Andy Warhol

A Seller’s Guide To Andy Warhol

Sell your Andy Warhol with 0% seller's fees and leverage our expertise and network for a low risk and confidential transaction at the right price.

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the sellers guide to warhol

artist andy warhol

Joe co-founded MyArtBroker in 2010, bringing over 17 years of experience trading Urban & Contemporary prints, editions, and originals on the secondary market. Joe leads the specialist side of the business, with deep expertise in Urban and Contemporary Art, particularly in the Banksy market.

Joe’s unparalleled knowledge of the Banksy market, combined with his dedication to connecting private collectors and investors, has earned him a stellar reputation within the collecting community. He is passionate about breaking down the traditional barriers of the art world, removing the smoke and mirrors that often cloud the established art market, and ensuring transparency and accessibility for all.

As the company’s Head of Urban and Contemporary Art, Joe plays a crucial role in ensuring that MyArtBroker continues to provide top-tier expertise and insights to collectors in the fast-evolving print market.


Co-Founder & Specialist

Joe Syer

Jess joins us as a Sales Director at MyArtBroker from Bonhams, having worked for six years in the auction world as a Specialist in Prints and Editions. Having worked as a specialist and recently as Head of Sale for their Modern British Sale, she has expertise in both the Modern British and the American Pop Markets.

Sales Director

Jess Bromovsky

 remains one of the most liquid artists in the market. With his extensive portfolio, selling a Warhol print requires securing the right fair market value across the diverse price points of his works.This seller’s guide offers key insights on selecting the best selling platforms, navigating market timing, and evaluating condition and authentication to guide you through the selling process.

The charts in this article reflect live data that updates continuously as sales occur throughout the year across more than 400 global auction houses. As a result, the figures displayed in the charts may occasionally differ from those referenced in the text.

The number of Warhol lots sold in H1 2025 is up year-on-year, signalling healthy transactional volume even amid broader market caution. While overall sales value is slightly down compared to the same period last year, several standout results indicate renewed strength - particularly in the Endangered Species series, which drove a string of new records across the June auctions. More broadly, accessible works continue to attract interest, but it’s the £100k+ prints that are increasingly defining Warhol’s market - where scarcity, prestige, and long-term investment potential intersect.

When is A Good Time To Sell

Is Now A Good Time To Sell An Andy Warhol Print?

New Auction Records for Endangered Species

The chart above shows the performance of Warhol's 

 collection as indidivual prints in 2025 alone. In June, four main edition prints from the series set or matched auction records across New York and London. 

hit an impressive $215,900 in New York; and 

 at Bonhams achieved £146,450, surpassing its 2023 record. These aren’t rare variants - they’re standard edition prints, now overtaking the performance of trial proofs. That shift signals something significant: the demand isn’t speculative, it’s structural.

Collectors are chasing this series not just for scarcity, but for its immediacy - bold colours, striking animal imagery, and a purpose-driven narrative that’s aged remarkably well. With an average value now at £102,000 per print and complete sets trading around the £3 million mark, Endangered Species has become the standout performer of Warhol’s print market in H1 2025. For further insight into this sought after collection, download the 

Affordable Warhol Prints and Sunset Editions Gain Market Traction

Beyond headline results, Warhol’s broader print market continues to show strength across both entry-level and niche collector segments. 

 reflected sustained demand for accessibly priced editions, with 

 outperforming its previous benchmark by 53%.

 - offered primarily as trial proofs or unique impressions. These works drew renewed attention thanks to their abstract compositions, bold palettes, and ties to Warhol’s Hilton commission project. Their reappearance signalled collector appetite for distinctive, provenance-rich editions in an increasingly refined market.

These trends - analysed in depth in our auction reports - underscore a growing bifurcation in Warhol’s market: iconic, image-led works continue to perform at scale, while rare or historically nuanced editions are gaining traction among informed collectors. Sellers of both recognised blue chip editions and strategically positioned rarities are well-placed in today’s climate.

2025 Market Trends

2025 Market Trends In Warhol's Print Market

Global Market Strength Beyond the Big Three

Beyond the Big Three auction houses, however, Warhol’s market remains robust. Hindman Auctions sold a complete 

 portfolio for $838,700 (USD) in May - an impressive result timed alongside New York’s marquee sales. Earlier, Dorotheum in Vienna achieved a white-glove result for 221 Warhol drawings, totalling £1.7 million - over 500% above the low estimate. These outcomes speak to the global depth and liquidity of Warhol’s secondary market and the increasingly significant role regional houses play in its success.

As noted in the 2025 Art Basel & UBS Art Market Report, private sales rose by 14% in 2024 even as public auction totals declined. For Warhol sellers, this shift is meaningful. Today’s environment rewards careful strategy - where discretion, timing, and platform selection can materially influence outcomes. In this context, private sales offer a flexible and informed route to liquidity, often better aligned with current buyer behaviour and collector demand.

Global Market Strength

What the $30M Electric Chair Withdrawal Reveals About Today’s Warhol Market

One of the most talked-about moments in H1 2025 was the withdrawal of Warhol’s 

a striking pink-toned work estimated at $30 million - from 

. While high-profile withdrawals like this can appear to signal wavering market confidence, the reality is far more nuanced.

At this tier of the market, the buyer pool is exceptionally narrow, and collector tastes are evolving. Today’s collectors - particularly younger and first-time buyers - are increasingly drawn to works with emotional resonance or contemporary cultural relevance. As many market analysts have noted, “new collectors don’t want to collect what their parents collected.” In this context, a provocative image like 

 may now be more appealing to institutions than to private collectors seeking works that align with personal aesthetics or sentiment.

For sellers, this moment underscores the importance of understanding not just what the market values, but how buyer preferences shift over time. Warhol’s print editions continue to maintain a resilient presence in the secondary market, supported by decades of consistent results and global demand. But achieving standout results depends on more than just the artwork itself - it requires careful timing, thoughtful positioning, and strategic visibility. Working with market specialists who can interpret these dynamics is key to maximising outcomes in today’s shifting landscape.

$30M Electric Chair

Big Electric Chair by Andy Warhol - Christie's

Image © Christie's / Big Electric Chair © Andy Warhol 1967-68

Selling a Warhol print starts with understanding how value is determined within his highly active and well-documented market. Warhol’s prolific printmaking practice spans numerous iconic collections, each with its own valuation benchmarks and pricing tiers. The value of a work can vary significantly depending on factors such as edition size, rarity, subject matter, and provenance. From main editioned prints to proofs and complete sets, Warhol’s market offers a wide spectrum of entry points for collectors - and strong resale potential for sellers who are well-informed.

Andy Warhol Print Value 

Understanding The Value Of Your Andy Warhol Print 

The chart above tracks sales value and number of lots sold for Warhol’s top-performing complete sets between 2020 and 2025. Complete sets continue to be among the most desirable assets in Warhol’s print market, often commanding premium prices - especially when they feature matching edition numbers or rare proof formats. Depending on the series, rarity, and provenance, prices typically range from £400,000 to over £4 million.

 achieved £758,616 ($1,008,000 USD) in New York, reaffirming strong demand for iconic series. Meanwhile, 

set resurfaced at Hindman Auctions in Chicago nearly matching its previous high from 2024.

Looking back at 2024, the top-performing Warhol set was 

 - a record for the collection and the second-highest price ever paid for a complete Warhol set. The 

 set followed closely, achieving £2.8 million and holding its multi-million-pound value after setting the highest price paid in Warhol's print market in 2022 with a £4 million result for a set featuring matching edition numbers.

 - a rare two-print set - continued its record-setting trajectory with a £587,978 result at 

, which has seen increased attention in recent years.

“Warhol’s trial proofs stand out for their rarity and bold colour experiments—offering a unique window into his process and ranking among the most coveted works in his print market.”

If you have an individual print, its value can vary based on the type of proof. Warhol produced various types of proofs throughout his career, including artist's proofs (AP), trial proofs (TP), and hors de commerce (HC), among others. These proofs were produced in smaller edition numbers outside the main edition and usually sell at a premium. 

Special Edition Proofs

Warhol’s Superman Holds Record Price for an Individual Trial Proof

The current record for the highest-selling trial proof of an individual Warhol print belongs to 

 (TP), which achieved £508,000 in October 2023. That year, only four 

 prints sold - two TPs and two main editions - but the TPs accounted for 66% of the total sales value. As illustrated in the chart above, which tracks public market sales of Warhol’s 

 main editions and TPs over the past decade, trial proofs remain exceptionally rare. 2023 was the first time since 2018 that any 

 TPs appeared at auction - and when they did, they set consecutive records, signalling sharp appreciation and sustained collector demand. For further insights into Warhol’s rare proofs and full edition sets, refer to our 

Highest Selling Print

Main edition prints dominate Andy Warhol’s print market by volume, consistently accounting for over 80% of all lots sold annually between 2020 and 2024. This overwhelming share underscores their influence on overall sales trends. Within this category, subject matter is the clearest driver of value. Celebrity portraits - such as 

remain the most sought-after and routinely command prices in excess of £80,000+ (in a soft market), placing them firmly in the upper tier of Warhol’s print market.

Just beneath this top bracket sit Warhol’s consumer-driven imagery, which - while comparatively more affordable - still attract strong demand. Value here is relative: works from the 

 collections, for example, span two sets (

, 1969). The originals typically sell for a premium, but combined, the current average price for this series in 2025 sits around £52,000. Similarly, prints from the 

 portfolio occupy the mid-range bracket, though rare examples such as 

 can command six-figure prices - as seen in 2025, when they sold for £171,000 and £140,581 respectively.

At the more accessible end of Warhol’s print market are collections like 

. These offer entry points for collectors and have shown upward momentum. Trial proof 

 achieved a particularly strong result - evidence that demand for Warhol’s lesser-known series is growing.

Whether you own a single Warhol print or a complete set, understanding the current market landscape is key to making informed decisions. 

Main Editions

Peaches (F. & S. II.202) by Andy Warhol - MyArtBroker

Peaches (F. & S. II.202)

Peaches (F. & S. II.202) © Andy Warhol 1979

Authentication

Authenticating An Andy Warhol Print 

If you're thinking about selling a Warhol print, verifying its authenticity is essential. 

 for the Visual Arts, which succeeded the Warhol Art Authentication Board (disbanded in 2012), no longer authenticates works but continues to oversee Warhol’s legacy. The board was dissolved following controversy over its opaque practices and legal disputes involving misattributed works.

Today, the Foundation focuses on preserving Warhol’s influence through scholarship, institutional partnerships, and initiatives like the Andy Warhol Museum in Pittsburgh - the world’s largest repository of his art and archives.

The Foundation

 project, funded by the Andy Warhol Foundation, is published in three volumes - 

each produced by different institutions. The most recent release, published in July 2024, covers Warhol’s work from 1977–1980 and includes both prolific series and reengagements with earlier portrait themes. Richard Polsky, Warhol authenticator and author, provides an exclusive analysis of this new volume in his latest article for MyArtBroker.

If you’re planning to sell your Warhol print, inclusion in the 

 is an important benchmark for establishing authenticity and achieving maximum value on the secondary market. However, the Andy Warhol Foundation does not issue certificates of authenticity (COAs), offer opinions on attribution, or guarantee inclusion of submitted works. It also does not provide appraisals, valuations, or recommend specific appraisers.

The most reliable way to verify a Warhol print’s authenticity is through its provenance - ideally tracing back to the original publisher or gallery, such as Ronald Feldman Fine Art, Inc., Edition Schellmann, or the AWF itself. For sellers, working with a reputable specialist like MyArtBroker or a recognised authenticator such as Richard Polsky is the best way to research provenance and ensure your work is positioned accurately and credibly on the market.

Catalogue Raisonné

Mother And Child (F. & S. II.383) by Andy Warhol - MyArtBroker

Mother And Child (F. & S. II.383)

When it comes to selling your Warhol print, condition plays a critical role in determining value. During Warhol’s time at The Factory - his iconic studio that began operating in the 1960s - there was little formal record-keeping, and many prints were distributed casually when their market value was still relatively low. As a result, it's not unusual to see Warhol prints on the secondary market today that have suffered from years of poor handling or display.

Common issues such as fading from sunlight, undulation, improper mounting, or non-archival framing can all impact a work’s condition - and ultimately, its value. If you're unsure about the condition of your print, it's always advisable to speak with experts to assess whether restoration is needed. At MyArtBroker, we work with trusted restoration experts and can help you find the right specialist.

 to hear real stories from conservators on works they’ve restored and what makes a print worth saving. For practical advice, explore our 

guide to restoring and caring for modern and contemporary prints

Condition 

Does My Andy Warhol Print Need To Be In Mint Condition?

 provide a free market valuation for your artwork, offering a level of transparency unmatched in today’s market. In addition to our valuations, through our online 

, you can access real-time insights into works by the artist you’re looking to sell, including pieces that are most in demand, wanted, or currently for sale: allowing sellers to trust the valuation that they are provided.

Our approach is tailored to align with the unique attributes of each artwork, and offer optimal results:

Unlike peer-to-peer platforms that often lack the specialist knowledge, authentication protocols, and legal safeguards required for high-value transactions, MyArtBroker offers a secure, fully managed private sale service. We handle every aspect of the process - from insurance and shipping to targeted marketing - at no additional cost to the seller.

Sellers pay 0% commission. Our revenue is generated solely through a buyer’s commission, which is transparently and individually negotiated at the point of offer. This structure ensures our interests are aligned with yours: we aim to deliver the strongest possible return on your artwork.

Our private sales service is tailored for high-value artworks typically priced above £10,000, where our specialist team can provide bespoke guidance and maximum exposure. For works that fall below this threshold, we offer complimentary advice on the most effective alternative selling channels - ensuring every client benefits from expert-led recommendations.

Sell With MyArtBroker

Ways to Sell with MyArtBroker

At MyArtBroker, we offer a more personalised and transparent experience than traditional auction houses. Every seller is paired with a dedicated sales expert who will guide you through the entire process - from valuation to sale - via our online 

. As the world’s largest platform dedicated to prints and multiples, we bring deep market insight and a global collector base, allowing us to connect your work directly with qualified buyers and ensure you receive fair market value.

We prioritise transparency and due diligence at every stage of the selling journey. Our team ensures each work is authenticated and its provenance verified, reducing risk and protecting both sellers and buyers. In an increasingly complex market, we also work with trusted external partners to guard against counterfeit activity.

Private sales offer further protection. Unlike auctions - where works may go unsold, impacting long-term value and the artist’s market - private placements allow for more controlled pricing, strategic timing, and faster liquidity. By avoiding the volatility of public sales, we help you position your artwork for success in a way that’s secure, informed, and built around your goals.

At MyArtBroker, we specialise in sourcing and selling rare and special edition prints for both seasoned collectors and first-time sellers. We offer complimentary valuations and never charge seller’s fees - setting us apart from auction houses and traditional dealers. By keeping overhead low, we focus on what matters: digital innovation, targeted marketing, and connecting your work with the right buyer.

Securing the best possible price for your Warhol print isn’t just about listing it - it’s about reaching a specialised audience. As print market experts, we operate within a focused collector base, offering significantly more precision than broader auction platforms that cater to multiple categories. The result? More control, stronger positioning, and better outcomes for sellers.

Our live Trading Floor connects your artwork with a global network of over 30,000 collectors, transforming how prints are traded in the digital age. Backed by real-time market data, curated insights, and a secure platform, we make selling seamless, transparent, and efficient. Whether you’re managing a large collection or selling a single edition, our ecosystem is built to deliver value through expertise, accessibility, and trust.

Sell With MyArtBroker 

Why Sell Your Andy Warhol With MyArtBroker

MyPortfolio

Warhol Collection Management With MyPortfolio 

Using Big Data to Make Informed Selling Decisions

In today’s data-led art market, timing and insight are everything. That’s why we built MyPortfolio - a free tool designed to help Warhol print owners monitor and manage their collection with confidence. MyPortfolio offers real-time access to over 50,000 auction records and uses our proprietary algorithm, SingularityX, to generate dynamic valuations based on condition, edition type, colourway, and market trends.

This platform gives sellers a clear, data-backed view of where their artwork sits in the market, whether you’re tracking the performance of a 

 set. You can see how similar works are performing across different auction houses, identify pricing momentum, and monitor sale cycles - all in one place. 

Because we specialise in prints and multiples, the data is bespoke and tailored - offering a depth of insight unmatched by broader valuation tools. This kind of insight is especially valuable in a market that’s rapidly shifting towards infrastructure and intelligence where companies are placing great value on data-led strategy. In this evolving landscape, these kind of tools that provide data visibility isn’t just helpful - it’s essential.

The only dedicated prints portfolio management system in the world. Add your collection to track value in real time.

Discover live market data against your collection

Track live demand in works from our artist's portfolios and view access to the works you're looking for.

Track demand on our trading floor

Data-driven market commentary on what's driving growth, supply & demand in the Prints and Multiples market.

What to <br />Invest in Now

Andy Warhol remains one of the most liquid artists in the market. With his extensive portfolio, selling a Warhol print requires securing the right fair market value and understanding the diverse price points across his works.This seller’s guide offers key insights on selecting the best selling platforms, navigating market timing, evaluating the condition of the piece, and ensuring proper authentication to guide you through the selling process.

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