Paramount (F. & S. II.352)
Paramount (F. & S. II.352)
Signed Print
Andy Warhol
£50,000-£80,000Value Indicator
$100,000-$170,000 Value Indicator
$90,000-$150,000 Value Indicator
¥490,000-¥780,000 Value Indicator
€60,000-€90,000 Value Indicator
$530,000-$850,000 Value Indicator
¥9,950,000-¥15,920,000 Value Indicator
$70,000-$110,000 Value Indicator
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95 x 95cm, Edition of 190, Screenprint
Medium: Screenprint
Edition size: 190
Year: 1985
Size: H 95cm x W 95cm
Signed: Yes
Format: Signed Print
Last Auction: May 2024
Value Trend:
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Meaning & Analysis
Printed in 1985, Paramount (F. & S. II.352) is a colourful screen print by Andy Warhol that captures the well-known logo of the American film studio, Paramount Pictures. Warhol depicts the logo’s iconic mountaintop, rendered in white against a tricoloured backdrop of pink, red and blue. The circular logo in the middle of the print is surrounded by an arch of stars in yellow and green. These vivid and unlikely colours contrast with the print’s white background.
While Warhol has previously used the screen print technique to flatten colour and form, such as in his Flowers series, in this print, Warhol’s use of colour and gestural lines works to vivify the mountain and its surrounding text. The production company’s name, Paramount, stands out, which reflects Warhol’s keen interest in American popular culture and mass media production.
Paramount (F. & S. II.352) is part of the Ads series, produced by Warhol two years before his death. This series, composed of ten prints, drew on popular advertising campaigns and logos from contemporary American culture. Paramount (F. & S. II.352) draws attention to the commercial nature of American society, something that clearly fascinated and inspired many of Warhol’s prints. Printed on Lenox Museum Board, this image demonstrates how Warhol was able to elevate popular culture into the realm of high art, thus blurring the boundaries between low or mass culture and high culture.
Andy Warhol was a leading figure of the Pop Art movement and is often considered the father of Pop Art. Born in 1928, Warhol allowed cultural references of the 20th century to drive his work. From the depiction of glamorous public figures, such as Marilyn Monroe, to the everyday Campbell’s Soup Can, the artist challenged what was considered art by blurring the boundaries between high art and mass consumerism. Warhol's preferred screen printing technique further reiterated his obsession with mass culture, enabling art to be seen as somewhat of a commodity through the reproduced images in multiple colour ways.
