Life Savers (F. & S. II.353)
Life Savers (F. & S. II.353)
Signed Print
Andy Warhol
£50,000-£70,000Value Indicator
$100,000-$140,000 Value Indicator
$90,000-$130,000 Value Indicator
¥490,000-¥680,000 Value Indicator
€60,000-€80,000 Value Indicator
$530,000-$750,000 Value Indicator
¥9,940,000-¥13,910,000 Value Indicator
$70,000-$90,000 Value Indicator
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96 x 96cm, Edition of 190, Screenprint
AAGR (5 years) This estimate blends recent public auction records with our own private sale data and network demand.
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Meaning & Analysis
Printed in 1985, Life Savers (F. & S. II.353) is a screen print by Andy
Warhol that attests to his lifelong interest in popular imagery surrounding
the world of advertising and mass media. The subject of the print is Life
Savers candies, a highly successful consumer product in the ‘80s,
encapsulating American mass culture that continued to fascinate Warhol
until the late stage of his career.
Rendered in warm, highly saturated colours, three rows of ring-shaped
candies occupy the upper part of the print against a pastel pink
background. The distinctive package of candies is featured below words
advising the viewer, ‘please do not lick this page!’. Recreating the
company’s advertising slogan in the bottom part of the print and placing
the playful message at the centre, Warhol’s Life Savers celebrates the alluring nature of commercial products.
Life Savers is the final print of Warhol’s Ads series commissioned by
Ronald Feldman Gallery in New York. As in the case of the nine other screen prints the Ads series consists of, Life Savers was signed in pencil by the artist. Emerging in 1985, Ads were preceded by the Dollar Sign series (1981) that used the common monetary sign to touch upon the traps of commodification, wealth, and luxury.
In his final thematic portfolio, Warhol explores these issues further,
recreating popular products that range from the Volkswagen car to the
Chanel No. 5 perfume bottle and appropriating the likeness of public
figures such as James Dean and Ronald Regan. In choosing these people
and objects as its subject matter, the Ads series plays with the notions of
high and low culture, problematizing the world of commodity and
commercial production.
Andy Warhol was a leading figure of the Pop Art movement and is often considered the father of Pop Art. Born in 1928, Warhol allowed cultural references of the 20th century to drive his work. From the depiction of glamorous public figures, such as Marilyn Monroe, to the everyday Campbell’s Soup Can, the artist challenged what was considered art by blurring the boundaries between high art and mass consumerism. Warhol's preferred screen printing technique further reiterated his obsession with mass culture, enabling art to be seen as somewhat of a commodity through the reproduced images in multiple colour ways.
