Art Tech & AI Platforms Shaking Up The Secondary Art Market

MyArtBroker is a London-based specialist in contemporary and modern original prints and multiples, dedicated to securing buyers and sellers the best possible outcome through transparency and expert guidance. Their mission is singular: to deliver superior deals and exemplary service while keeping clients fully informed and in control at every stage of the process.

The platform’s data-driven approach includes MyPortfolio, which allows collectors to monitor real-time market demand, sale history, and up-to-date valuations for each work. Its MAB100 index - the first of its kind - ranks the top 100 prints and editions by both estimated and hammer values, providing clear benchmarks and trend analysis. In addition to these digital tools, MyArtBroker assigns each client a dedicated broker who offers complimentary valuations, no-cost advice, and hands-on negotiation.

Built on over a century of combined experience spanning auction houses, galleries, and dealerships, MyArtBroker’s team blends impartial expertise with a deep passion for print collections. Every artwork is fully authenticated before sale, and logistics are managed seamlessly, ensuring a secure and efficient transaction for both buyers and sellers.

Artclear is a blockchain-based art registry and certification platform focused on secondary sales. Artclear uses patented scanning technology to fingerprint artworks and record provenance on the blockchain. Through a partnership with HP Inc, Artclear microscopes capture a unique “Artclear Fingerprint” of each piece, which is then saved as a secure digital asset. Collectors and galleries can access these fingerprints and associated certificates via Artclear’s online portal. In effect, Artclear provides a permanent, tamper-proof provenance record for each work, aiming to reduce fraud and restore buyer confidence.

Artclear is still operating and growing: its website launched a dedicated Artclear Portal in spring 2024 for galleries and collectors to manage certificates and related documents. The firm regularly advises art market participants on digital trust issues as well as engaging in events and partnerships showcasing certified art. Founder/CEO Angus Scott and CBO Charlotte Black remain active in promoting this tech-driven provenance solution.

Convelio is a digital logistics startup that has reshaped art shipping. Founded in 2017 by Edouard Gouin and Clément Ouizille, it provides instant online quotes and end-to-end handling for fine-art transport. Convelio’s proprietary algorithm calculates optimal shipping options (by evaluating fragility, dimensions, value, etc.) to automate packing, customs, insurance and delivery.

As of 2023 Convelio had raised over €41M in funding and employs 200+ people across Paris, London, New York and Italy, and its clients include major auction houses and galleries including Christie’s and Sotheby. In 2025 Convelio has expanded beyond shipping into art inventory management: it launched an AI-powered Inventory Management Software (IMS) in February 2025 that lets galleries and collectors track collections and integrate shipping/storage workflows.

In short, Convelio uses tech to tackle the formerly manual art logistics problem, and it continues to introduce new digital services to support galleries globally.

Vortic is a UK-based XR (extended reality) exhibition platform for galleries and institutions. Founded by Oliver Miro, it offers a unified web/mobile/VR ecosystem for virtual art exhibitions. Galleries upload high-resolution 3D models of their spaces and artworks; Vortic then publishes interactive exhibitions simultaneously on the web, a mobile AR app and in VR headsets. Users can visit virtual galleries, attend live-streamed talks or guided tours with curators (even together in “social VR”), and experience shows that blend 3D art with digital content.

Major galleries like Victoria Miro, White Cube and David Zwirner have used Vortic to reach global audiences during fair downtime. In 2024-25 Vortic continued to refine its platform, launching a “Vortic Curated” series collaborating with artists/curators. It remains a leader in art “viewing room” technology.

Artlogic is a leading all-in-one Customer Relationship Management (CRM) and website platform for galleries and collectors. It provides inventory databases, client/lead management, e-commerce websites, email marketing tools and more for the art trade. The platform’s pitch is that galleries can avoid juggling multiple tools by using one unified system: “a combined end-to-end automated product suite” from inventory and sales through invoicing and fulfillment. As of 2023 most galleries with an online presence (~74%) now opt for such integrated solutions. Artlogic remains active, regularly rolling out new website templates, marketing features and CRM enhancements (including AI-based data cleaning and newsletter personalisation).

In a world where buying art online is becoming increasingly common, many buyers still have reservations about not being able to view their artwork in their own space. InSitu Art Room is an AR visualisation app for artworks that allows artists, galleries or collectors to photograph any painting or print and instantly view it on dozens of curated interior backgrounds (rooms, frames, contextual settings). The smartphone app and web portal make it easy to create realistic “mockups” of how a work will look in a home or office. InSitu’s website boasts over 1,000 interior scenes with new ones added weekly.

While originally launched around 2017, the platform is still available and periodically updated. It now emphasises convenience: users can scan an artwork or upload an image, then share high-resolution room mockups on social media or websites. No major new funding or corporate partnership has been announced recently, but the app has built a community of thousands of artists and collectors in the secondary market who use it for visualisation.

Smartify is a popular museum and gallery audio-guide app that has increasingly embraced broader digital engagement. Initially known as a “Shazam for art” (scan a museum label and get audio descriptions), Smartify now partners with 700+ cultural institutions, including the British Museum, National Gallery, and Acropolis Museum. Its mobile/web platform provides high-quality multimedia tours, augmented reality features and personalised content recommendations for art visitors.

In January 2025 Smartify announced a new £1.5M funding round to fuel international expansion. It is positioning itself as a global “everything art” travel app: the company promotes AI-powered personalisation and AR/XR tours so visitors can engage deeply with collections using just their smartphone. This technology lowers the cost for smaller museums to provide rich content. CEO Thanos Kokkiniotis says the funding will help Smartify “make arts and culture more accessible” worldwide, building on its reputation as a one-stop app for art info and tours.

Rarible is a leading online marketplace for non-fungible tokens (NFTs), which serve as digital certificates of ownership for items such as artwork, collectibles, and virtual land. Operating primarily on the Ethereum and Polygon blockchains, Rarible aggregates multiple NFT projects into a single, user-friendly platform; allowing buyers and sellers to transact seamlessly, pay with traditional credit cards, and mint new tokens at low cost.

In mid-2023, Rarible introduced RaribleX, a white-label solution enabling major brands to launch custom NFT marketplaces; notable examples include DC Comics’ Batman NFT drop by McFarlane Toys and a Barbie-themed collection on the Flow blockchain in partnership with Mattel’s Boss Beauties. Committed to supporting creators, Rarible enforces royalty payments on all secondary sales and refuses to list NFTs on marketplaces that ignore these royalties.

Looking ahead to 2025, co-founder Alexander Salnikov has emphasised the platform’s shift toward “real-world utility” and community-driven features, ensuring that marketplaces built on Rarible cater to genuine user needs and offer token-gated benefits. Consequently, Rarible remains a cornerstone for secondary trading of digital art and collectibles.